Imagine a magical future
We promote all Disney On Ice, Marvel Universe LIVE! and Monster Jam events across the UK. And as magical as the shows themselves are, we felt there was more that could be done to spread a little of the magic to the surrounding customer experience.
Swimming – not drowning – in data
Feld are incredibly data rich: transactional, behavioural, social, venue, ticket agency, partners, media performance. Trouble is, none of it was connected. We pooled this wealth of raw info into a data lake and from this, developed a single hub to collect, house and interpret this into powerful insights. This included smart purchase modelling, campaign planning and execution – all presented in an intuitive, adaptable and user-friendly dashboard.