Changing a business from a one size fits all to 1:1
Legacy systems, siloed & unconnected data and an approach to direct customer communications that only existed to support the above the line campaigns.
We were engaged on a retained basis to overhaul DFS’s entire ecosystem and create a new communications model that was fit for purpose and met the needs and demands of an ever-changing audience.
Following a complete systems and data audit, there was never going to be a ‘silver bullet’ to solve the challenge. Some of the actions we are currently implementing as part of our roadmap include:
We help brands across the globe improve their customer experience. Get in touch to speak to one of our consultants.