We were engaged on a retained basis to overhaul DFS’s entire ecosystem and create a new communications model that was fit for purpose and met the needs and demands of an ever-changing audience.
Following a complete systems and data audit, there was never going to be a ‘silver bullet’ to solve the challenge. Some of the actions we are currently implementing as part of our roadmap include:
- Consulting and migrating from the current ESP to a full marketing automation platform
- Creating an SCV and data lake, mapping the recently completed segmentation onto this
- Mapping the entire customer journey to identify opportunities to influence a better customer experience and commercial returns
- Developing new data models through data science to deliver a 1:1 approach
- Creating communications ‘sprints’ to deliver an immediate impact and allow for ongoing optimisation