Rising customer expectations keep Customer Experience experts on their toes. We constantly review, analyse and question the experiences organisations deliver to their customers and share our insights with you.

9TH MAY 2019

5 Simple CX improvements to make today

Customer expectations have changed; by 2020 it’s predicted that Customer Experience will…

7TH MAY 2019

Map it out – the journey to a better UX

Customer journey maps are a powerful way to visualise any…

26TH MARCH 2019

How dark UX tactics can create long term brand damage

In December 2018 online fast-fashion behemoth Boohoo was…


Human V Tech

From the likes of Google Assistant booking hair appointments for customers, to cashier-less grocery stores in the form of Amazon Go…


Lessons in CX – Hong Kong

If Singapore is a city seemingly built from the ground up to be as effortless as possible to inhabit and Kuala Lumpur is  a city that exudes…


Lessons in CX – Kuala Lumpur

If Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit, Kuala Lumpur is a very…


Lessons in CX – 


As we touched down at Singapore’s Changi airport for a week to launch three Ethology CX Consulting offices in the region, we hadn’t anticipated…

14TH AUGUST 2018

Ten tips for successful brand realignment

Realigning a brand for the multi-channel world is no mean feat. 

29TH JUNE 2018

The rise of the dark side? Dark patterns in UX 

Whilst interacting with a website many of us will regularly encounter a UX ‘dark pattern’ and not even realise.

Are you missing out on a growth opportunity?

We help our clients improve their customer experience across the globe and we can help you too. Ethology is in the UK, Asia and the USA. Get in touch to speak to one of our consultants.

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